"A TV and print campaign for Powerade, the sports drink, centered around a concept inspired by marathon running. The campaign taps into the well-known phenomenon in marathon running where runners often experience a 'wall,' symbolizing a moment of physical and mental exhaustion."
CREDITS
Client : Coca-Cola Nordic
Media : Commercial & Print
Title : Humanball
Director: Fredrik Callingaard
Production: Locomotion
Creative : Frode Sylthe & Jan Sverker
Art Direction & Layout: Frode Sylthe
Bureau : Umwelt
Copyright : Umwelt & Coca-Cola